Its target is marketing and, beyond that, the marketing of marketing. Your recently viewed items and featured recommendations, Select the department you want to search in, Reviewed in the United States on November 28, 2018. It treats consumer culture with the disrespect it deserves, but is not tiresome or hectoring. Not rich enough to support three books, that's for sure. It made much more sense in this novel, due to the fact that the narrator is a nomenclature consultant by trade, but the inability to really connect with him made the prose feel plastic and hard to empathize with. i would have thought that names would have been enough for me and he does pursue some really interesting lines of thought but when all is said and done i would wish for more meat and less cucumber sandwich. The plot is this: A name change has been suggested for a town. https://www.nytimes.com/2006/04/02/books/review/name-that-town.html cold, clinical. The best place for me to start this review is with the novel’s location of Winthrop, which is a stand-in for America, and for which Apex is it’s symbol. It might be a while before I get to Whitehead's latest, but this one is first-rate, American, idea-rich fiction. But Whitehead just didn't go far enough or do enough with it, and it all sort of fell flat and left me feeling very unsatisfied. apex hides the hurt by Colson Whitehead ‧ RELEASE DATE: March 21, 2006 Cultural insight, conceptual ingenuity and cutting-edge humor distinguish the third novel by a New York writer who never fails to engage and intrigue. It's a very clever, cerebral novel. Top subscription boxes – right to your door, © 1996-2021, Amazon.com, Inc. or its affiliates. Happy Black History Month! by Colson Whitehead. Whitehead's brilliant, semantic insights m. I really wanted to like this book more. It is occasionally funny. That hasn't been done before. Apex Hides the Hurt A Novel. Apex Hides The Hurt by Colson Whitehead available in Trade Paperback on Powells.com, also read synopsis and reviews. As if that thing we believed to be approaching actually existed.”, See 1 question about Apex Hides the Hurt…, New York Times 100 Notable Books of 2006 (fiction and nonfiction), Please add the newest cover for "Apex Hides the Hurt", http://www.healthdietalert.com/apex-plump/, 66 of the Year's Most Anticipated Fiction by Black Authors. Just a moment while we sign you in to your Goodreads account. This book was a rich commentary on capitalism, American race relations, and our collective failure to actually address problems in our country. Goodreads helps you keep track of books you want to read. Let us know what’s wrong with this preview of, Published Textbook and eTextbook are published under ISBN 1400031265 and 9781400031269. reviews: Apex Hides the Hurt Colson Whitehead Doubleday Hardcover 224 pages March 2006. Read 304 reviews from the world's largest community for readers. I made the following changes: Read book reviews and find books similar to Apex Hides the Hurt by Colson Whitehead. Prime members enjoy FREE Delivery and exclusive access to music, movies, TV shows, original audio series, and Kindle books. Sure. But there was a flip side of calling something by the name you gave it - and that was wanting to be called by the name that you gave to yourself. In most cases, the reviews are necessarily limited to those that were available to us ahead of publication. I truly felt let down by the inability to link the beauty of his caustic, multi-faceted use of language with the story of his bumbling, afflicted protagonist. What is the name that will give me the dignity and respect that is my right? About the Book Apex Hides the Hurt. Very brisk satire. I didn’t think the end of this book was as brilliant as I wanted (or as, say, The Nickel Boys), but it was a deliriously good read, and I’m happy to admit I might be wrong about that ending. There's a problem loading this menu right now. The consultant is well-known, well- paid and won an award for his naming ability. Apex Hides the Hurt (Book) : Whitehead, Colson : From the MacArthur and Whiting Award--winning author ofJohn Henry DaysandThe Intuitionistcomes a new, brisk, comic tour de force about identity, history, and the adhesive bandage industry When the citizens of Winthrop needed a new name for their town, they did what anyone would do--they hired a consultant. What’s a nomenclature consultant? ... Every couple of years someone came up with something that got us an inch closer to the truth. . Apex Hides the Hurt is my fourth novel by the author and I am glad it wasn't my first. About Apex Hides the Hurt. I found the prose very flat, and the way the plot progressed—interspersed with flashbacks exploring the reasons behind the protagonist’s meltdown—offered no surprises. For your reference, we provided these Apex Hides the Hurt quotes with page numbers using the following version of the book: Apex Hides the Hurt, Random House LLC, 2007 (211 pages). Now a wealthy software engineer who has moved back home and is trying to encourage others to move there wants a more forward- thinking town name. The proposal comes from a hometown tech entrepreneur, Lucky Aberdeen, who thinks the name Winthrop should be replaced with New Prospera . Now a wealthy software engineer who has moved back home and is trying to encourage others to move there wants a more forward- thinking town name. Reviewed in the United States on December 5, 2012. great book.this one is worth reading for sure. Amputated toe. A thing or a person, it didn't matter - the name you gave it allowed you to draw a bead, take aim, shoot. March 21st 2006 This page works best with JavaScript. If you want to know what the choice was, I won't spoil it for you here--you'll have to read the book. I felt like—even though Whitehead clearly had some interesting ideas about community, race, identity, and history—I’d read this book before, or at least many very much like it. We learn about what lead to his breakdown and leaving his old job, where he was previously very successful. History wrapped up in the naming if a town. Reviewed in the United States on October 19, 2015. Amazon Reviews. Don't have much to say about it. This information about Apex Hides the Hurt shown above was first featured in "The BookBrowse Review" - BookBrowse's membership magazine, and in our weekly "Publishing This Week" newsletter. The ideology of marketing Where the Roads Have No Name What's in a name? But I think there's a lot to enjoy here even for those who have thankfully been spared the world of corporate image sculpting: sharp prose (with an ear for repetition that works particularly well in audio), musings on the nature of identity, and a good balance between satire and story. Considering the money I spent on it and the fact that it was shipped overseas, the price was right. The story is about a town called Winthrop that needs to rebrand itself so they hire a nomenclature consultant who had some success rebranding bandages to the Apex name. Our nameless hero drinks and muses and also has a very funny duel of sorts with the hotel's cleaning woman over the state of his room. A nameless "nomenclature consultant" with a limp who's had a bit of a mental breakdown is hired to help rebrand the ton of Winthrop. To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. [Did the consultant really name the town Struggle? Discussion Questions "Regina didn't speak for the rest of the ride to the hotel, leaving his eyes to jump from sign to sign. Once again a hip African American New Yorker, with a cool media job, ventures to Flyover Country, meets the local characters, some hotel guests and staff, and learns a lesson about himself. As his toe gets worse and worse, his interest in his work lessens, leading up to a breakdown. A Pulitzer Prize winner and a recipient of MacArthur and Guggenheim fellowships, he lives in New York City. Thoughtful and funny. His other works include The Noble Hustle, Zone One, Sag Harbor, The Intuitionist, John Henry Days, Apex Hides the Hurt, and one collection of essays, The Colossus of New York.A National Book Award winner and a recipient of MacArthur and Guggenheim fellowships, he lives in New York City. “Isn't it great when you're a kid and the world is full of anonymous things? Winthrop's Virginias and Oaks were well within character for someone hungering It hits the right sweet spot between too complex to follow and too simple to entertain. He named the bandage branded Apex, that i, A consultant is hired to choose a name for small town. I didn't love it, but I appreciated it. Ultimately it is resolved after much fighting. How rich is the "outsider from out of town" story lode anyway? Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. A nameless nomenclature consultant who’s had a bit of a nervous breakdown is hired by a small town to lend his expertise to the renaming of their community. We’d love your help. I'm drawn to books that I can sink into, whose world I can live in while I'm reading them. . So good. The plot wasn’t very shocking or gripping but it was easy to see the underlying themes and ideas, especially about consumerism and marketing. I will definitely have to read it a few more times because of how convoluted the story is, or at least how it appers. He comes to the town and quickly finds conflict ensuing between the founders of Winthrop and other powerful individuals who all want their preferred name to be chosen. The town of Winthrop has decided it needs a new name. a very clever book from a really sharp writer that i realized too late was a satire. Colsen Whitehead, Apex Hides The Hurt What is in a name? You can still see all customer reviews for the product. Colson Whitehead is one of those writers who is so eloquent, whose prose is so elegant and clear, it makes my best efforts look like those of a hack. The title in and of itself is a magnificent commentary on the American attitude toward society and its ills and ne'er-do-wells, but I was left wanting. Every time I read a book by Colton Whitehead, I need a dictionary to parse through his extraordinary vocabulary. Maybe too smart for me sometimes. Fiction. Reviewed in the United States on March 30, 2006, "You call something by a name, you fix it in place. This is such a fascinating premise, about a guy who is a professional namer of things, from medecine to cosmetics to towns. Find many great new & used options and get the best deals for Apex Hides the Hurt by Colson Whitehead (2007, Trade Paperback) at the best online prices at eBay! That's at the core of Colson Whitehead's 2006 novel [Apex Hides the Hurt]. Very smart, very funny. Acknowledged authors Whitehead, Colson wrote Apex Hides the Hurt: A Novel comprising 224 pages back in 2007. He named the bandage branded Apex, that is multicultural and will match your skin color or your money back. But I want to read everything he's written, because he challenges me. Combining humorous takes on contemporary American 'khaki' culture, odd characters of great familiarity, and the historic consequence of happenstance. A nameless "nomenclature consultant" with a limp who's had a bit of a mental breakdown is hired to help rebrand the ton of Winthrop. I can honestly say this is the first book i have read it a nomenclature consultant as the main character. Mystery/Thriller. But the tale of the toe, the breakdown and the Apex account are just the back story. Apex Hides the Hurt is a 2006 novel by American author Colson Whitehead. Information about the book, Apex Hides the Hurt: A Novel (Fiction, Paperback), by Colson Whitehead (Anchor, Jan 09, 2007) African American Literature Book Club Celebrating Our Literary Legacy Since 1997 — Black Literature is for Everyone African American Literature Book Club Apex Hides the Hurt Setting Colson Whitehead This Study Guide consists of approximately 35 pages of chapter summaries, quotes, character analysis, themes, and more - everything you need to sharpen your knowledge of Apex Hides the Hurt. Please take a moment to review my edit. The unnamed (significantly, no doubt) narrator of Colson Whitehead's Apex Hides The Hurt is one such modern Adam, a highly successful "nomenclature consultant" who, as the novel opens, is taking on his first assignment after getting sidelined by what's ultimately revealed to be a job-related injury. Bit by bit we crept along. He is wooed by the three city council members: a wacky descendant of the original Winthrop, a descendant of one of the original black settlers, and a wealthy businessman who wants to bring jobs and rename it New Prospera. Colsen Whitehead, Apex Hides The Hurt, Reviewed in the United States on June 2, 2014. Update: After a year to think about the ideas in this book without the influence of my immediate reading pleasure, I've added half a star. by Doubleday. He is wooed by the three city council members: a wacky descendant of the original Winthrop, a descendant of one of the original black settlers, and a wealthy businessman who wants to bring jobs and rename it New Prospera. Refresh and try again. Then a family named Winthrop put a barb wire factory there and renamed the town after themselves. I don't think I would have appreciated the subtle humor in this one if I hadn't read some of his other work or seen interviews with the author. The night after I finished this book, I dreamed: shuttlebus, shuttlebus, shuttlebus. To view 2 Short Summaries and 5 Book Reviews for this book, visit our Apex Hides the Hurt - … Reviewed in the United States on January 22, 2016. Free shipping for many products! Read what people think about Apex Hides the Hurt by Colson Whitehead, and write your own review. What this man can do with a sentence! But really, I can't recommend this unless you are a hard core Colson Whitehead fan. I’d highly recommend, but also would recommend not reading it during the holidays/for relaxation since it’s a bit intense. n/a There were a few laugh out loud moments and even "wow I pity this guy" moments but overall it just is not a book I can recommend to others even though the author himself is critically acclaimed. It also analyzes reviews to verify trustworthiness. “It was a good place to make a bad decision, and in particular, a bad decision that would affect a great many people.” Average Customer Ratings. Colson Whitehead. Colson Whitehead is so damn smart. Apex Hides the Hurt. On to the next Colson Whitehead book! My first impressions were disbelief and smugness. I think Colson Whitehead took a crack at the genre of corporate satire and really gave it depth by adding the socio historical elements of where names come from. Overall. The novel’s protagonist—whose name is never given—is a professional nomenclature consultant, meaning he is paid to think of good names for products. If you have any questions, or need the bot to ignore the links, or the page altogether, please visit this simple FaQ for additional information. Very unique and original plot that I enjoyed. The African Americans escaping slavery who first settled it named it Freedom. Our na. Whitehead has proven himself to be a remarkable author. What has stuck with me is the way he uses marketing to satirize race, and lets no one escape lightly. The three council members each put forth great effort to convince the consultant that their name should win. Freedom, New Prospera, or the current name Winthrop are the choices. I really wanted to like this book more. I felt like—even though Whitehead clearly had some interesting ideas about community, race, identity, and history—I’d read this book befor, A nameless nomenclature consultant who’s had a bit of a nervous breakdown is hired by a small town to lend his expertise to the renaming of their community. Prose is excellent as always. Everything is bright and mysterious until you know what it is called and then all the light goes out of it...Once we knew the name of it, how could we ever come to love it?...For things had true natures, and they hid behind false names, beneath the skin we gave them.”, “Colored, Negro, Afro-American, African American. People Lists Sign in. Colson Whitehead is the Sunday Times bestselling author of The Underground Railroad, The Noble Hustle, Zone One, Sag Harbor, The Intuitionist, John Henry Days, Apex Hides the Hurt, and one collection of essays, The Colossus of New York. Find great book recommendations on Most Recommended Books. But, alas, it was the second book in a row that I read that had an unnamed, black, male author and I found the lack of committment to a character and the need to embrace the "everyman" trite and annoying. I've read all his fiction and the poker book, and enjoyed them all. It made much more sense in this novel, due to the fact that the narrator is a nomenclature consultant by trade, but the inability to really connect with him made the prose feel plastic and hard to empathize with. The characters were interesting. It lost me in various places. Whitehead writes with wit and satire but also poignancy in the exploration of the importance of names and symbols in relation to the history of African Americans. After viewing product detail pages, look here to find an easy way to navigate back to pages you are interested in. I'm not so big on satire -- I find it cold -- but I enjoyed this very much. Reviewed in the United States on December 18, 2014, Reviewed in the United States on October 12, 2009. Reviews. Sci-Fi/Fantasy/Horror. Doubleday $22.95 (211p) ISBN 978-0-385-50795-0. Colson Whitehead's Apex Hides the Hurt runs third in a tight trifecta. I once had a job very similar to that of "nomenclature consultant," so it's possible that most of my enjoyment comes from the well-deserved skewering of meetings that bear eerie resemblance to many I've sat through. Colson Whitehead is amazing and what a fantastic writer. The African Americans escaping slavery who first settled it named it Freedom. Everything is in the name, it seems. I read it for class and I didn't know much about the book before reading it. Apex hides the physical hurt and symbolizes the consultant hiding or repressing his own emotional pain. Apex hides the physical hurt and symbolizes the consultant hiding or repressing his own emotional pain. He is also African-American. He’s sneakily becoming one of my favorite writers. Its a good book depending on what youre reading it for. Apparently a lot. This is more a novella than a novel, and that's fine--any longer and it would have outstayed its welcome. As it is, it raises interesting questions without pretending to have answers to issues none of us can solve. At under six hours, it seems ideal for a long day's drive or a week's commute. In "Apex Hides the Hurt," Colson Whitehead plays around with essentially the same setup he used in his intriguing "John Henry Days." The consultant is well-known, well- paid and won an award for his naming ability. I found the prose very flat, and the way the plot progressed—interspersed with flashbacks exploring the reasons behind the protagonist’s meltdown—offered no surprises. Colson Whitehead is the Pulitzer-Prize winning author of The Underground Railroad. At first, I couldn't decide whether to give this book 3 or 4 stars. Great little book - quirky and fun. Apex Hides the Hurt book. It wasn’t a. I recommend the audio book. From the MacArthur and Whiting Award–winning author of John Henry Days and The Intuitionist comes a new, brisk, comic tour de force about identity, history, and the adhesive bandage industryWhen the citizens of Winthrop needed a new name for their town, they did what anyone would do—they hired a consultant.The protagonist of Apex Hides the Hurt is a nomenclature consultant. Whitehead doesn't seem to be getting the respect he deserves. New York: Anchor Books, 2007. Maybe too smart for me sometimes. It was definitely thought-provoking, and I’m curious to mull it over. This book didn’t really work for me. This was no exception. Satirizes corporate culture and branding as we follow our narrator -- a nomenclature consultant (someone who comes up with cool names for products, etc) -- who remains unnamed, as he seeks to help rename a town. Then a family named Winthrop put a barb wire factory there and renamed the town after themselves. Turns out the apex can be the nadir. This book didn’t really work for me. 4.5 that I’d round up. Ok. We're going to play with words, meanings, names, language, etc. This New York Times Notable Book from the #1 New York Times bestselling author of The Underground Railroad is a brisk, comic tour de force about identity, history, and the adhesive bandage industry. Whitehead's brilliant, semantic insights made me smile often and compensated a great deal for the lack of a cohesive, satisfying narrative. Welcome back. You will not disappointed. It's breezy fun that sticks in your teeth. Audible.com Reviews. Reviewed in the United States on March 5, 2014. A story about a nomenclature consultant? But, alas, it was the second book in a row that I read that had an unnamed, black, male author and I found the lack of committment to a character and the need to embrace the "everyman" trite and annoying. But I think there's a lot to enjoy here even for those who have thankfully been spared the world of corporate image sculpting: sharp prose (with an ear for repetition that works particularly well in audio), musings on the nature of identity, and a good balance between satire and stor. The story centers around the consultant, a man who has had career successes that had its zenith with Apex, a low-quality version of Bandaids, and now is hired to name or rename a town. What listeners say about Apex Hides the Hurt. Navigation. But the tale of the toe, the breakdown and the Apex account are just the back story. Accessible but also conceptual to some degree. Apex Hides the Hurt, the product’s tagline, becomes metaphor for the glossy and perfect marketing used to cover the hurts of American society: “ In the advertising, multicultural children skinned knees, revealing the blood beneath, the commonality of wound, they were all brothers now, and multicultural bandages were affixed to red boo-boos.
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