[339], In September 2009, Apple discontinued the original 40 GB Apple TV but continued to produce and sell the 160 GB Apple TV. While the BBC maintained that the experiences of its reporters showed that labor violations were continuing since 2010, Apple publicly disagreed with the BBC and stated: "We are aware of no other company doing as much as Apple to ensure fair and safe working conditions". [177][513], During the Mac's early history Apple generally refused to adopt prevailing industry standards for hardware, instead creating their own. Product/Service. The Apple website home page has been used to commemorate, or pay tribute to, milestones and events outside of Apple's product offerings, including: Apple Inc.'s world corporate headquarters are located in the middle of Silicon Valley, at 1–6 Infinite Loop, Cupertino, California. Other Apple products and services include Mac computers and iPad tablets as well as the App Store, Apple Music, the Apple Watch, and other wearable devices. The authority added that Apple provided no assistance to customers with water-damaged phones, which it constituted an aggressive trade practice. Stock analysis for Apple Inc (AAPL:NASDAQ GS) including stock price, stock chart, company news, key statistics, fundamentals and company profile. The iPhone 11 Pro and iPhone 11 Pro Max feature a new textured matte glass and stainless steel design and a triple camera setup that included an Ultra Wide, Wide and Telephoto camera. Nature has suspended the principle of noncontradiction where Apple is concerned. [79]:79–80 Selling Macintosh at such high profit margins was only possible because of its dominant position in the desktop publishing market.[80]. [353], Apple's range of server software includes the operating system macOS Server;[354] Apple Remote Desktop, a remote systems management application;[355] and Xsan, a storage area network file system. Another partnership announced is with the World Wildlife Fund to preserve up to 1,000,000 acres (4,000 km2) of forests in China. [639], British Conservative Party Member of Parliament Charlie Elphicke published research on October 30, 2012,[640] which showed that some multinational companies, including Apple Inc., were making billions of pounds of profit in the UK, but were paying an effective tax rate to the UK Treasury of only 3 percent, well below standard corporation tax. Was it the best idea Apple ever had? [95], In 1996, Spindler was replaced by Gil Amelio as CEO. It's a demonstration against thoughtlessness and carelessness.[100]. At the September 9, 2015, event, Apple unveiled an overhauled Apple TV, which now runs a subsequent variant of iOS called tvOS, and contains 32 GB or 64 GB of NAND Flash to store games, programs, and to cache the current media playing. [500] The bug was publicly disclosed on Twitter, rather than through proper bug bounty programs. View detailed AAPL description & address. The iTunes Store quickly became the market leader in online music services, with over five billion downloads by June 19, 2008. [citation needed], Throughout this period, Microsoft continued to gain market share with Windows by focusing on delivering software to inexpensive personal computers, while Apple was delivering a richly engineered but expensive experience. [229], On April 6, 2017, Apple launched Clips, an app that allows iPad and iPhone users to make and edit short videos with text, graphics, and effects. The iPhone 12 Mini features a 5.4-inch display and a smaller design than the previous 4.7-inch iPhones. Create your company profile today! [564] Workers in factories producing Apple products have also been exposed to n-hexane, a neurotoxin that is a cheaper alternative than alcohol for cleaning the products. [719] Head of ad products for Facebook Dan Levy commented, saying that "this is not really about privacy for them, this is about an attack on personalized ads and the consequences it's going to have on small-business owners," commenting on the full-page ads placed by Facebook in various newspapers in December 2020. [399] An internal memo leaked in 2015 suggested the company planned to discourage long lines and direct customers to purchase its products on its website. He goes on to write that the criticism focuses on individual pieces of hardware rather than the ecosystem as a whole, stating "Yes, iteration is boring. There are five series in development at Apple. The signifier represents discovery, innovation, and the notion of thought. The iPhone, in its 12th year, has been the company's golden goose, generating tens of billions in revenue and profit. Under U.S. tax law governed by the IRC, corporations don't pay income tax on overseas profits unless the profits are repatriated into the United States and as such Apple argues that to benefit its shareholders it will leave it overseas until a repatriation holiday or comprehensive tax reform takes place in the United States.[644][645]. "[71] Sculley decided to remove Jobs as the general manager of the Macintosh division, and gained unanimous support from the Apple board of directors. Iovine believed that Beats had always "belonged" with Apple, as the company modeled itself after Apple's "unmatched ability to marry culture and technology." [243], In February 2018, Apple was reported to be in talks with miners to buy Cobalt directly from them. Apple Inc. 1 Apple Park Way CUPERTINO CA 95014-0642 P: +1408.9961010 The same year, Apple introduced System 7, a major upgrade to the operating system which added color to the interface and introduced new networking capabilities. [392][393][394][395] Due to the popularity of the brand, Apple receives a large number of job applications, many of which come from young workers. In 2001, Apple broke the barrier with the iPod, eventually becoming the dominant market leader in music players. The memory included in the device is half of that in the iPhone 4 at 256 MB; the same as the iPad, iPhone 3GS, third and fourth-generation iPod Touch.[340]. The product, which was first sold on November 10, 2001, was phenomenally successful with over 100 million units sold within six years. You can change your choices at any time by visiting Your Privacy Controls. [407], The New York Times in 1985 stated that "Apple above all else is a marketing company". Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. [90], Apple also experimented with a number of other unsuccessful consumer targeted products during the 1990s, including digital cameras, portable CD audio players, speakers, video consoles, the eWorld online service, and TV appliances. Apple has gradually expanded its efforts in getting its products into the Indian market. It was incorporated as Apple Computer, Inc., in January 1977, and sales of its computers, including the Apple I and Apple II, grew quickly. [693][694] It has been criticized for its alleged collaboration with the U.S. surveillance program PRISM. View detailed AAPL description & address. More than 390 million units have shipped as of September 2015[update]. [665] Users are explicitly asked if they want to participate, and can actively opt-in or opt-out. [201] It is predicted that Apple will make $280 million a year from this deal with HTC. [724] On January 25, 2021, Apple was hit with another lawsuit from an Italian consumer group, with more groups to follow, despite the rationale for the throttling. [229] It ranked third, overall, with $233 billion in revenue. [536] Reuters reported in December 2017, that Apple and the Indian government were clashing over planned increases to import taxes for components used in mobile phone production, with Apple having engaged in talks with government officials to try to delay the plans, but the Indian government sticking to its policies of no exemptions to its "Make in India" initiative. In the first quarter of 2015, the company garnered 92% of all earnings. [497], The Wall Street Journal reported in June 2017 that Apple's increased reliance on Siri, its virtual personal assistant, has raised questions about how much Apple can actually accomplish in terms of functionality. It was almost immediately replaced by Rob Janoff's "rainbow Apple", the now-familiar rainbow-colored silhouette of an apple with a bite taken out of it. In addition to purchasing products, consumers can get advice and help from "Creative Pros" – individuals with specialized knowledge of creative arts; get product support in a tree-lined Genius Grove; and attend sessions, conferences and community events,[464][465] with Ahrendts commenting that the goal is to make Apple Stores into "town squares", a place where people naturally meet up and spend time. These were the high-end Quadra, the mid-range Centris line, and the consumer-marketed Performa series. [518][519] In March 2016, The Times of India reported that Apple had sought permission from the Indian government to sell refurbished iPhones in the country. [376], From the introduction of the Macintosh in 1984, with the 1984 Super Bowl advertisement to the more modern Get a Mac adverts, Apple has been recognized for its efforts towards effective advertising and marketing for its products. Features include access to the iTunes Store to rent movies and TV shows (purchasing has been discontinued), streaming from internet video sources, including YouTube and Netflix, and media streaming from an iTunes library. The Macintosh went on to define the company. Its "Apple Leadership" overview of company executives was also refreshed, adding a simpler layout with a prominent header image and two-column text fields. This gave the iPad a large app catalog on launch, though having very little development time before the release. All new iPhones announced at Apple's September 2019 feature an A13 Bionic chip with a third-generation Neural Engine, an Apple U1 chip, spatial audio playback, a low light photo mode and an improved Face ID system. [372] From 1997 to 2002, the slogan "Think Different" was used in advertising campaigns, and is still closely associated with Apple. [104][105] The iMac featured modern technology and a unique design, and sold almost 800,000 units in its first five months. Cook's catchphrase to describe his focus on the company's operational arm is: "Nobody wants to buy sour milk". By 1984, Apple had proved twice over that it was a force to be reckoned with. Also featured was the company's efforts to use sustainable paper in their product packaging; 99% of all paper used by Apple in the product packaging comes from post-consumer recycled paper or sustainably managed forests, as the company continues its move to all paper packaging for all of its products. [118], Mac OS X, based on NeXT's NeXTSTEP, OPENSTEP, and BSD Unix, was released on March 24, 2001, after several years of development. [282] It also features an updated 8MP camera with new optics. His model, like Saussure’s model, involved the relationship between the elements of signs and objects. Apple is working towards a power management system that will provide features such as the ability of the iPhone to estimate the length of time a user will be away from a power source to modify energy usage and a detection function that adjusts the charging rate to best suit the type of power source that is being used. [136][137], During his keynote speech at the Macworld Expo on January 9, 2007, Jobs announced that Apple Computer, Inc. would thereafter be known as "Apple Inc.", because the company had shifted its emphasis from computers to consumer electronics. [198] On August 24, 2012, a US jury ruled that Samsung should pay Apple $1.05 billion (£665m) in damages in an intellectual property lawsuit. 80 % less administrative. Is the Biggest Tax Battle in History", "Apple's Irish company structure key to EU tax finding", "Statement by Commissioner Vestager on state aid decision that Ireland's tax benefits for Apple were illegal", "Amazon 'pays less tax than sausage stall, "Apple to start paying €13bn to Ireland over back tax claim", "Apple ne devra pas rembourser 13 milliards d'euros à l'Irlande, a conclu la justice européenne", "Federal Court Cases Involving Apple, Inc", "Patent troll VirnetX wants jury to give it a half-billion dollars of Apple's cash", "Nokia sues Apple for patent infringement in the U.S. and Germany", "Nokia sues Apple for patent infringement", "US trade cops agree to investigate Apple's 'embrace and extend", "Apple promises to deliver AI smarts without sacrificing your privacy", "Apple is expertly trolling Android users with its new iPhone ads", "Apple's latest selling point: how little it knows about you", "Apple expands data encryption under iOS 8, making handover to cops moot", "Apple details how it performs on-device facial detection in latest machine learning journal entry", "Apple's 'differential privacy' is about collecting your data – but not, "Here's How Apple Improves the iOS and Mac User Experience While Protecting Your Privacy", "Exclusive: Apple dropped plan for encrypting backups after FBI complained – sources", "Apple promises privacy – but not on iCloud", "The case for using iTunes, not iCloud, to back up your iPhone", "Why Face ID won't give you the legal protection of a passcode", "Apple partners with app developers for major Product RED fundraising effort", "Apple's Holiday Product Red Campaign Raises $20 Million for AIDS Research", "Apple's (Product) RED Holiday Campaign Raised $20 Million to Fight AIDS", "Apple officially announces (RED) iPhone 7 & 7 Plus, updated iPhone SE with double the storage", "Apple donates $2.5M to Hurricane Sandy relief", "Apple donates $5M to Hand in Hand Hurricane Irma/Harvey relief, sets up iTunes donations", "Tim Cook says Apple is donating $1 million to earthquake recovery efforts in Mexico", "Apple sets up Haiti donation page in iTunes", "Apple now taking Red Cross donations through iTunes for Japan relief fund", "Apple invites donations to American Red Cross to support Philippine typhoon relief", "Apple invites Red Cross donations through iTunes to help the Mediterranean refugee crisis [Updated]", "Apple now accepting donations via iTunes for Hurricane Harvey relief efforts", "Global Apps for Earth campaign with WWF raises more than $8M", "Tech billionaires including Tim Cook, Elon Musk, and Mark Zuckerberg promised 18 million masks to fight COVID-19", "Apple launches major new Racial Equity and Justice Initiative projects to challenge systemic racism, advance racial equity nationwide", "Reports: NSA Siphons Data from 9 Major Net Firms", "Spotify says Apple won't approve a new version of its app because it doesn't want competition for Apple Music", "Apple, record labels under scrutiny for collusion in New York and Connecticut", "Apple's Tax Strategy Aims at Low-Tax States and Nations", "Senate Probe Finds Apple Used Unusual Tax Structure to Avoid Taxes", "Apple recalls older 15-inch MacBook Pros because the batteries could catch fire", "Apple recalls some 2015–2017 15-inch MacBook Pros over battery flaw", "MacBook Pro Catches Fire While Allegedly Under 'Normal Use, "Irish Regulator Opens Third Privacy Probe Into Apple", "Data Protection Commission opens privacy investigation into Apple", "The Government Wants to Tackle Big Tech's Repair Monopolies and Planned Obsolescence", "Can't Fix Your Smartphone? The company was renamed to Apple Inc. in 2007, reflecting a focus toward consumer electronics, and launched the iPhone to critical acclaim and financial success. [659], Apple has a notable pro-privacy stance, actively making privacy-conscious features and settings part of its conferences, promotional campaigns, and public image. [605], In February 2016, Apple issued a US$1.5 billion green bond (climate bond), the first ever of its kind by a U.S. tech company. [357], According to the Sydney Morning Herald, Apple wanted to start producing an electric car with autonomous driving as soon as 2020. [313] AT&T was initially the sole U.S. provider of 3G wireless access for the iPad. [100] Apple Store openings and new product releases can draw crowds of hundreds, with some waiting in line as much as a day before the opening. [562] After a high suicide rate in a Foxconn facility in China making iPads and iPhones, albeit a lower rate than that of China as a whole,[563] workers were forced to sign a legally binding document guaranteeing that they would not kill themselves. [528][529] The same month, Bloomberg reported that Apple was close to receiving permission to open its first retail store in the country. These issues ended with the settling of their lawsuit in 2007. [31] It went on sale soon after debut for US$666.66 (equivalent to $2,995 in 2019). The iPhone 11 features the same Liquid Retina LCD display used in the iPhone XR and a mostly unchanged design, aside from the addition of an Ultrawide camera and an IP68 rating for water and dust resistance. 4. Apple is known as a consumer goods company; therefore evaluating its value requires understanding its products and consumers. Rather than submit to Sculley's direction, Jobs attempted to oust him from his leadership role at Apple. [300] The company also announced iPhone X, which radically changes the hardware of the iPhone lineup, removing the home button in favor of facial recognition technology and featuring a near bezel-less design along with wireless charging. [203], In March 2013, Apple filed a patent for an augmented reality (AR) system that can identify objects in a live video stream and present information corresponding to these objects through a computer-generated information layer overlaid on top of the real-world image. [375] "Hello" was also used to introduce the original Macintosh, Newton, iMac ("hello (again)"), and iPod. [504] On iOS, a date bug caused iOS devices that received local app notifications at 12:15am on December 2, 2017 to repeatedly restart. In 1998, a monochromatic logo was implemented with the release of the first iMac. [477][487] As an example, when iOS senior vice president Scott Forstall refused to sign Apple's official apology for numerous errors in the redesigned Maps app, he was forced to resign. Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell Wozniak's Apple I personal computer, though Wayne sold his share back within 12 days. Most of us don’t know that Apple Inc., the world’s 2nd biggest IT Company, started out in a home’s garage. [575][576] By 2013, Apple was using 100% renewable energy to power their data centers. The iPad ran the same touch-based operating system as the iPhone, and all iPhone apps were compatible with the iPad. It added the upgraded A6X processor and replaced the traditional 30-pin dock connector with the all-digital Lightning connector. It also experienced a significant year-over-year increase in Mac sales. ... on his company's profile and future plans is presented. Apple released a special page in the iTunes App Store, Apps for Earth. [106], Around 1998 Apple completed numerous acquisitions to create a portfolio of digital production software for both professionals and consumers. In the trailing fiscal year (2015), Apple appeared on the list as the top tech company. As the market for personal computers expanded and evolved through the 1990s, Apple lost considerable market share to the lower-priced duopoly of Microsoft Windows on Intel PC clones. ", "Apple's sales grew 150x between 1977–1980", Personal Computer Market Share: 1975–2004, "Fool.com: How Xerox Forfeited the PC War", "Jan. 19, 1983: Apple Gets Graphic With Lisa", "Steve Wozniak on Newton, Tesla, and why the original Macintosh was a 'lousy' product", "Apple IPO makes instant millionaires, December 12, 1980", "Apple, Inc. stock IPO created 300 millionaires 33 years ago today", "Apple's 1984: The Introduction of the Macintosh in the Cultural History of Personal Computers", "Apple's '1984' Super Bowl commercial still stands as watershed event", "How The Greatest Super Bowl Ad Ever – Apple's '1984' – Almost Didn't Make It To Air", "How Steve Jobs And Bill Gates Inspired John Sculley To Pursue The 'Noble Cause", "Growing Apple with the Macintosh: The Sculley years", "The Five Most Expensive Apple Computers In History", "30 years of the Apple Lisa and the Apple IIe", "Exclusive: New pics of Apple's unreleased tablet prototype from 1992 – and the Mac that flew on the Space Shuttle", "Michael Spindler: The Peter Principle at Apple", "Former Apple CEO Gil Amelio Lands A New CEO Job | The Mac Observer", "Apple Computer, Inc. Finalizes Acquisition of NeXT Software Inc". Whereas Google and Amazon make use of big data and analyze customer information to personalize results, Apple has a strong pro-privacy stance, intentionally not retaining user data. [65][66][67][68]:195 In early 1985, this sales slump triggered a power struggle between Steve Jobs and CEO John Sculley, who had been hired two years earlier by Jobs[69][70] using the famous line, "Do you want to sell sugar water for the rest of your life or come with me and change the world? [346], Apple develops its own operating systems to run on its devices, including macOS for Mac personal computers,[347] iOS for its iPhone, iPad and iPod Touch smartphones and tablets,[348] watchOS for its Apple Watch smartwatches,[349] and tvOS for its Apple TV digital media player. [509] ZDNet's Adrian Kingsley-Hughes wrote that "it's hard to not come away from the last week with the feeling that Apple is slipping". An Aqua-themed version of the monochrome logo was used from 1998 to 2003, and a glass-themed version was used from 2007 to 2013. [296][297], On September 7, 2016, Apple introduced the iPhone 7 and the iPhone 7 Plus, which feature improved system and graphics performance, IP67 water resistance, a new rear dual-camera system on the 7 Plus model, and, controversially, remove the 3.5 mm headphone jack. On July 2, 2013, Apple recruited Paul Deneve, Belgian President and CEO of Yves Saint Laurent as a vice president reporting directly to Tim Cook. It is a global company that originated in California USA. The Foxconn suicides occurred between January and November 2010, when 18[556] Foxconn (Chinese: 富士康) employees attempted suicide, resulting in 14 deaths—the company was the world's largest contract electronics manufacturer, for clients including Apple, at the time. However, it features an improved processor, the A13 Bionic, and improved cameras on the front and back. [28] Wozniak debuted the first prototype at the Homebrew Computer Club in July 1976. Apple. [286] It has a 4-inch display, 4G LTE connectivity, and the upgraded Apple A6 chip, among several other improvements. [307], On October 13, 2020, Apple introduced the iPhone 12, iPhone 12 Mini, iPhone 12 Pro and the iPhone 12 Pro Max. The shooting was declared an "act of terrorism" by the FBI,[713] but Apple denied to crack the phones citing its data privacy policy. [46] It differs from its major rivals, the TRS-80 and Commodore PET, because of its character cell-based color graphics and open architecture. [285], On September 12, 2012, Apple introduced the iPhone 5. [363] The colored stripes were conceived to make the logo more accessible, and to represent the fact the Apple II could generate graphics in color. each year. Stuknij komunikat „Profil pobrany” lub „Zarejestruj się [nazwa organizacji]”. On December 12, 2016, Apple released a new iOS and tvOS media player app called TV to replace the existing "Videos" iOS application. ", "Apple Environmental Responsibility Report (2015)", "Apple Environmental Responsibility Report 2016 Progress Report, Covering Fiscal Year 2015", "Supplier Lens Technology Commits to 100 Percent Renewable Energy for Apple Manufacturing", "Apple Announces Environmental Progress in China & Applauds Supplier Commitment to Clean Energy", "Apple commits to be 100 percent carbon neutral for its supply chain and products by 2030", "Which companies are phasing out PVC and BFRs", "Apple – Environment – Environmental Progress", "Energy Star Computers Final Program Requirements", "Apple Jumps to Fourth in Greenpeace's Environmental Rankings of Electronics Companies", "Apple ranks fourth on Greenpeace's 'Guide to Greener Electronics, "Apple Power Cables to Become Even More Environmentally Friendly", "The World's Largest Tech Companies: Apple Beats Samsung, Microsoft, Google", "IDC: Smartphone shipments down 6.3% in Q4 2017, Apple overtakes Samsung for top spot", "Apple Passes Samsung to Capture the Top Position in the Worldwide Smartphone Market While Overall Shipments Decline 6.3% in the Fourth Quarter, According to IDC", "Apple makes Fortune 500's top 10 for first time; Facebook makes list", "Apple makes 92 percent of all smartphone profits", "Apple's Cash Hoard Set to Top $250 Billion", "Apple's cash hoard swells to record $256.8 billion", "Fortune 500 Companies 2018: Who Made the List", "Apple calls 2015 'most successful year ever' after making reported $234bn", "Apple just had its first annual revenue decline since 2001", "Apple blows past Wall Street expectations as the iPhone 8 becomes a surprise best-seller", "Apple's revenue surpasses $260B in 2018, up 16% from last year: 4 things to know", "Foreign companies 'avoid billions in corporation tax, "Foreign firms could owe UK £11bn in unpaid taxes", "Tim Cook im Interview: "Hoffentlich seid ihr Deutschen richtig stolz auf euch, "Untaxed U.S. corporate profits held overseas top $2.1 trillion: study", "National Income and Expenditure Annual Results 2015", Apple Must Pay Billions for Tax Breaks in Ireland, E.U. Jobs and Wozniak hired a staff of computer designers and had a production line starting in Jobs' garage. Timothy Cook • Where does the company rank in terms of Total Revenue when compared to its competitors? [210], In the first quarter of 2014, Apple reported sales of 51 million iPhones and 26 million iPads, becoming all-time quarterly sales records. "[712], In January 2020, US President Donald Trump and attorney general William P. Barr criticised Apple for refusing to unlock two iPhones of a Saudi national, Mohammed Saeed Alshamrani, who shot and killed three American sailors and injured eight others in the Naval Air Station Pensacola. [298][299], On September 12, 2017, Apple introduced the iPhone 8 and iPhone 8 Plus, standing as evolutionary updates to its previous phones with a faster processor, improved display technology, upgraded camera systems and wireless charging. The iPhone XS and iPhone XS Max improved displays and a faster and improved dual camera system. [303][304], On September 10, 2019, Apple introduced the iPhone 11, iPhone 11 Pro, and the iPhone 11 Pro Max. [383] Peirce’s model can be represented using the three sides of triangle: the representamen (the sign), an object (what the sign represents), and the interpretant (the produced effect by the sign). According to a report by The New York Times, Apple insiders "believe the vast scale of overseas factories, as well as the flexibility, diligence and industrial skills of foreign workers, have so outpaced their American counterparts that "Made in the U.S.A." is no longer a viable option for most Apple products". [544][545] The following December, Apple's chief operating officer, Jeff Williams, told CNBC that the "$1 billion" amount was "absolutely not" the final limit on its spending, elaborating that "We're not thinking in terms of a fund limit. [611], The company's worldwide annual revenue in 2013 totaled $170 billion. It features seven tweeters in the base, a four-inch woofer in the top, and six microphones for voice control and acoustic optimization[342][343][344] On September 12, 2018, Apple announced that HomePod is adding new features—search by lyrics, set multiple timers, make and receive phone calls, Find My iPhone, Siri Shortcuts—and Siri languages. [602][603] Greenpeace praises Apple's sustainability, noting that the company exceeded its 70% global recycling goal in 2010. The company typically grants stock options to executives every other year. According to the report, workers are pressured into 65-hour work weeks which leaves them so exhausted that they often sleep during lunch breaks. A company profile is a professional introduction of the business and aims to inform the audience about its products and services. [76] Wozniak continues to represent the company at events or in interviews,[11] receiving a stipend estimated to be $120,000 per year for this role. [345] In 2019, Apple, Google, Amazon, and Zigbee Alliance announced a partnership to make smart home products work together. Learn more about popular topics and find resources that will help you with all of your Apple products.
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